Our Brand Story

Rooted in the tranquil hills of Solan, Himachal Pradesh, Shrinkhla’s journey is a testament to the courage of dreaming beyond boundaries. Growing up surrounded by nature’s purity and simplicity, she brought these values from her hometown to the bustling world of fashion. After earning her Master’s from NIFT, Shrinkhla thrived in the corporate world, managing iconic global brands like Napapijri and Timberland for VF brands in India. Yet, amid the rigor and structure, her heart yearned for creative freedom and a deeper connection to India’s rich heritage.

Our Vision

In 2024, this vision was brought to life as “Raashvi Designs – Elegance in Every Thread” was born. Shrinkhla left her corporate role behind, embracing the exciting uncertainty of entrepreneurship with a singular purpose: to redefine Indian ethnic wear for women who embrace both modernity and tradition. What began as a humble pop-up store at DLF Avenue Mall, Saket, Delhi, soon blossomed into a thriving brand, extending its reach to women nationwide through a dynamic e-commerce platform.

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Products for Sale

That's why we strive to offer a diverse range of products that cater to all styles.

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Happy Customer

We pride ourselves on creating great products and experiences with our valued customers.

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Partner Brand

Partner with brands that share our values, striving to protect our environment.

About Us

Raashvi Designs – Elegance in Every Thread is a celebration of timeless elegance and exceptional comfort. Each creation—be it a suit set, kurti set, co-ord, party wear, Indo-western fusion, or unstitched material—is meticulously crafted to blend the vibrant spirit of Indian tradition with the ease and versatility demanded by modern lifestyles. Our brand stands for the artistry of Indian textiles and the beauty of skilled craftsmanship, supporting artisans while embracing forward-looking aesthetics. For us, Indian ethnic wear is much more than clothes—it’s a confident celebration of identity, a canvas for tradition, and a bridge to the future. Whether she’s attending a festive gathering, leading in the workplace, or enjoying peaceful moments at home, every woman deserves clothing that empowers her to feel radiant, comfortable, and uniquely herself. Our story is defined by purpose: empowering women to embrace every facet of themselves with pride, rooted in heritage yet ready for what lies ahead. At Raashvi Designs, we invite you to discover a collection that weaves stories of transformation, tradition, and innovation—one beautiful ensemble, and one elegant thread, at a time.

Why Choose Us

Our Peculiar Things

Our fashion products are characterized by innovative and on—trend designs. We pride ourselves in pushing the boundaries of conventional fashion, delivering new, bold and captivating styles.

Cultural Standards

We are committed to setting high ethical standards in production and ensuring mindful manufacturing through audits, training and education.

Designed to Last

From traditional tailoring to the most informal pieces. Our Milano collections feature the latest trends with the maximum comfort.

Freedom for Everyone

The designs have been created adopting the current trends, while leaving room for personal expression among young people.